“What’s going on with phones is the pre-game. Is it something that’s going to affect our lives in a significant way,” he said. “We have to ask ourselves, ‘Is it something that is meaningful with a capital M.
#Pokemon go ar how to
That involves mapping the world for AR, teaching AR how to contextualize that map intelligently and creating AR as a shared experience for all. It allows us to do that in a shared way and have these experiences together.”Įssentially, Hanke believes that in order to get that potential out of AR, there are three essential steps to take as technological capabilities expand. “It can allow us to see the world in a fresh way…. “We’re adding things to the world, but the things we’re adding can deepen our understanding and appreciation of the world,” he said. It has also shaped Hanke’s view around the possibilities of AR. The lessons learned through that, not only has informed the games that Niantic is making and wants to make. Hanke said Niantic took that experience and expanded it in the global phenomenon “Pokémon Go,” which he said has now had over 1 billion installs, in over 150 countries, earning over $2 billion in revenue. They first did this through “Ingress” a mobile game of location-based “control” of specific points plotted through GPS.
Niantic was originally founded internally at Google and helped work on technologies like Google Maps and Google Earth, before using their expertise in location to explore games. Using his own long history with maps and interest in creating real-world connections through our devices, he shared what he and his team at Niantic had learned from their time trying to add as much enjoyment and information to the world.
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